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World of choices

HSBC, 
D&AD New Blood 2025

The Problem - International students living away are faced with seemingly infinite choices, about everything. This impacts there daily wellbeing and studying potential.


Insight - With so many different choices in front of them, HSBC is the only bank to support these students whether that’s moving money, building networks, studying at home or abroad or the next steps in their career. HSBC can remove some of their worry.




Idea - Turn the HSBC logo into a chatterbox which will represent the different choices you have to make as a student. These choices will then show the different choices and worries HSBC can hep with. This shows that they can take some of the anxiety off international students.

Execution - Advertising animation showing the chatterbox making choices, then opening up into the HSBC logo to show off how HSBC can help with different decisions international students are having to make all the time and what worries they have. Accompanied by a set of four illustrations that can be used to advertise the campaign across different media types.



HSBC - World of choices


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