Self Initiated,
Advertising
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Idea - Friends will show affection through different forms of physical touch, I used that to visually represent friendship and be the bridge between each of the different illustrations
in the animation.
Execution - A set of illustrations visualising the different ways you can help out as a dementia friend. The animation is a advert that is showing off what dementia friends do and how they help people with dementia and their community. This campaign is aimed at a younger audience who could have grandparents with dementia, that’s why we are trying to reach out to them and gain a younger demographic to learn about dementia friends. I wanted to put the prints in frames to represent how you might go over to your grandparents and see the old style photo frames to connect with the audience. This campaign consists of an Advert, Set of Advertising Prints and Merchandise. The illustrations can be used on a variety of different media types to advertise the campaign across all different platforms.
“Volunteering in your community”
The community is a big part of the organisation, some people might not know anyone with dementia. There community could still need help, I figured a good way to represent this would be a gift basket with different ways to volunteer and help.
“Helping out in fundraisers”
Dementia Friends can help out in different fundraisers and raise money for different events. I swapped the money for a forget me not flower to keep it all connected and work with the idea.
“Hosting Information sessions”
As a dementia friend you can help out and host different information sessions in person or online to spread awareness and make sure people are getting the correct information.
“Dementia won’t stop the visits, friends are forever”
Dementia Friends will always be there to support you and can be there whenever their needed. They are friends and will be your friend for life.
“Try to be patient whenever you can”
This is representing a flower bed of forget me now flowers which is the Alzheimers Association and Dementia Friends logo. The idea was that people are patient letting flowers grow and you have to be patient when dealing with people who are living with dementia.
Dementia Friends
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